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Richard Lewis named Microsoft Advertising Partner Awards Trailblazer of the Year

February 26, 2021
London, UK

LONDON, 26 February 2021: Merkle, (www.merkle.com) a leading technology-enabled, data-driven customer experience management company and part of dentsu, today announces that Richard Lewis, its head of internal excellence, is the winner of Microsoft Advertising Partner Awards EMEA Trailblazer of the Year.

The Microsoft Advertising Partner Awards, which took place virtually on 25th February 2021, honour and celebrate the individuals and companies that helped make Microsoft Advertising successful throughout 2020. The Trailblazer of the Year category is awarded to an individual who advocates for Microsoft Advertising and drives Microsoft Advertising brand awareness and affinity in an innovative and engaging way, both internally and externally.

Richard was awarded due to his commitment to driving and promoting sustainability both internally and for clients in digital advertising. He championed and led the charge on the incorporation of sustainability into everyday marketing practices. With Microsoft Advertising’s support, Richard spearheaded a programme of initiatives, promoting the benefits of sustainability to campaign performance and profitability for the clients Merkle works with.

Merkle was also announced as first runner up of the Inclusive Culture & Marketing Award, recognising the Microsoft partner that demonstrates the strongest commitment to inclusive practices both culturally within their company and in driving the messaging and importance of developing inclusive marketing campaigns with their clients.

Richard Lewis, head of internal excellence at Merkle, said: I’d like to say a huge thank you to Microsoft Advertising for this award. It’s been an incredibly challenging year for everyone but through our partnership, we’ve been able to drive social impact initiatives and generate real success for our clients. Winning this award ultimately recognises the hard work and dedication of the entire media function here at Merkle. The team is constantly focused on how we can put ‘marketing with purpose’ at the heart of the campaigns we design and deliver for brands, every day.

Laura Collins, head of media at Merkle, said: Rich personifies our business’ commitment to marketing with purpose, and has been instrumental in growing our partnership with Microsoft and leveraging their expertise to drive social impact initiatives through our business. This has helped us to improve as agency, generated success for our clients, and started us on a journey to achieving positive change in the industry as a whole. I can think of no one more deserving of this accolade.”

Katherine Ellis, global partner and awards lead, Microsoft Advertising, said: “Microsoft Advertising is delighted to show our appreciation, and acknowledge Richard Lewis’ deserved win of the Trailblazer of the Year. The calibre of nominations this year was the best we have ever seen, and this makes our winners’ achievements all the more significant.”


About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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