London, 11 March 2021: Merkle (www.merkle.com), a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been awarded Silver in the Performance Marketing Agency category at Campaign’s Agency of the Year 2020.
Merkle was shortlisted in all of the three categories it entered: Customer Engagement Agency; Integrated Marketing Agency and; Performance Marketing Agency. It was the only agency to achieve three shortlists in the contest. Other shortlisted agencies in these categories were: Wunderman Thompson, MRM, Oliver; Rapp; Manifest, Ogilvy UK, Stein IAS, The & Partnership UK; VCCP and Croud.
Merkle takes the silver following a strong performance in 2020, during which it posted growth and proactively supported clients to accelerate and shift strategies during the pandemic. It also pivoted its own proposition to become a leading Customer Experience Management company, supporting clients on their customer experience transformation programmes in order to deliver a total customer experience across all interactions a consumer has with their brand.
Claire Billings, vice president of Marketing, Merkle EMEA, said: “Taking the silver award in the Performance Marketing Agency of the Year category is a fantastic achievement and a testament to the work we are doing to support our clients to accelerate their customer experience transformation programmes. The Campaign awards are such a hotly contested competition, and we are delighted to have been recognised as one of the best agencies in the industry.”
Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.