Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Ellie Ratcliff to the position of Adobe Alliance Manager for Merkle Northern Europe and dentsu’s CXM Service Line.

In this new role, Ratcliff will develop an integrated business strategy with Adobe in Northern Europe, to help clients realise value from their technology investments. It brings vital expertise and a deeper focus on Merkle’s growing partnership with Adobe in the region, helping clients drive further automation and multi-channel connectivity throughout the customer journey.

Merkle is one of Adobe's leading partners globally. With over 1,000 dedicated Adobe experts, the agency was one of the first to be accredited on Adobe Experience Platform and also holds longstanding expertise across the entire Adobe Experience Cloud.

Ratcliff moves to Merkle from her previous role in Professional Services Sales at Adobe, where she supported customers across the Nordics with digital transformation services using Adobe technology. During this time, she was invited to Adobe’s Platinum Club and awarded the Sales Achievement Award for 2020. 

Prior to this, she held roles in client engagement at digital agency, Vertic and in Communications for the World Health Organization.

Bobby Hollingsworth, CCO, Northern Europe at Merkle said: “With expertise in strategy, sales and delivery throughout the Adobe ecosystem, Ellie brings a strong complement of skills to the EMEA  Adobe Alliance at Merkle. Our alignment with Adobe is fundamental to accelerating our growth through technology and is crucial to delivering profitable outcomes for our clients.”

Nick McCarthy, SVP, EMEA alliances director Merkle EMEA and dentsu CXM Service Line, EMEA said: “Adobe is a key partner in delivering customer experience transformation for clients. Ellie’s deep expertise across the Adobe experience, content and commerce stack combined with her extensive experience in client management will help propel our partnership in Northern Europe to even greater heights.”

Peter Cummings, Managing Director, Partners and Alliances across International at Adobe said: “Merkle is a key partner for us across Northern Europe, driving many large transformational projects for our clients across the region. During her time at Adobe, Ellie was a strategic advisor to some of our largest customers, supporting them on their digital transformation journeys. We are excited to partner with Merkle and delighted to continue working closely with Ellie in her new role to drive more joint business.”