We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Dentsu Aegis Network appoints Nick McCarthy to lead new EMEA Global Technology Alliances team

July 16, 2020
London, UK

LONDON July 16th, 2020: Dentsu Aegis Network has appointed Nick McCarthy to lead its Global Technology Alliances for the EMEA region.


Established to bring all Dentsu Aegis Network’s (DAN) technology expertise together, the new team will facilitate the creation of more integrated and scaled opportunities for clients, helping them deliver a total customer experience across all the interactions a person has with a brand. The team sits within the EMEA Growth Platform, which comprises the sales and marketing teams, led by Margaret Wagner, the EMEA Chief Growth Officer for Merkle and DAN’s CRM Line of Business.


The EMEA Alliances Director role has been created to develop an integrated business strategy with key partners, primarily Adobe, Salesforce and Google, to help clients realise value from their technology investments. It brings vital expertise and a deeper focus on enabling technology platforms, helping clients drive further automation and multi-channel connectivity throughout the customer journey.


Nick joined DAN-owned agency Merkle in 2017 as SVP EMEA Data Solutions with responsibility for the creation and commercialisation of Merkle’s data products and partnerships in the EMEA region. He has diverse global and cross industry sector expertise in senior leadership roles across marketing services, media and digital businesses and well as leadership roles within client organisations.


Margaret Wagner, Chief Growth Officer EMEA, Merkle and the CRM Line of Business, said: “With expertise in strategy, sales and delivery of data driven solutions, Nick brings a strong complement of skills to the EMEA Global Tech Alliances team. Our alignment with strategic technology partners is a fundamental to accelerating our growth through technology and is crucial to delivering profitable outcomes for our clients. Nick is a fantastic choice to lead these partnerships in our fast growing EMEA business."


Nick McCarthy, EMEA Alliances Director, DAN Global Technology Alliances, said: “Technology partners are a critical element in helping clients realise value from their investments in marketing, data and technology, powering the customer experience and driving business returns. I am excited to able to work to across Dentsu’s extensive EMEA expertise to deepen our alliance partnerships and broaden the value we provide for clients.”

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Media Inquiries