Merkle (http://www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, today announces it has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.
The verification is a significant acknowledgement of Merkle’s commitment to creating greater transparency in the UK digital display advertising market, as exemplified by the Good Practice Principles. For clients, this means greater confidence that their advertising will reach the right audience, at the right time, without being associated with any content that could jeopardise brand reputation.
Liz Rutgersson Head of Media at Merkle Persicopix, commented: “We pride ourselves on creating unique, personalised experiences so our clients can reach customers through relevant content, wherever and whenever they appear in the digital ecosystem. Being verified by JICWEBS further cements commitment to transparent digital advertising, and our belief in the importance of industry standards for ad verification”.
Ryan Hayes, Platforms Lead at Merkle Persicopix added: “Dealing with ad verification issues is in the interests of the whole industry, and we believe organisations such as JICWEBS that can provide industry-wide, unified standards for digital trading are a positive step forward”.
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Merkle to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service, please go to www.abc.org.uk/verification/brand-safety