Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced it has released the 19th installment of Dossier, its digital marketing resource for modern marketers. The 2018 Volume 9.1 Dossier illustrates best-of-breed digital marketing strategies, along with in-depth analyses of industry developments, shifting priorities, and changing approaches. Dossier is a complimentary, semi-annual collection of articles that outline best practices and reinforces a data-driven approach to online marketing.
Delivering actionable insights on topics that include search, loyalty, and digital engagement, this volume of Dossier features the following articles:
- CRM vs. Loyalty: This Time, It’s Personal
- Setting Expectations for Google Shopping Actions
- Quick Answers – The Future of Organic Search
- Using Digital Engagement Tactics to Meet Specific Marketing Objectives
- Seizing the Unique Opportunity of Amazon Search Ads in a Coordinated Marketing Plan
“Our latest issue of Dossier is a must-read for advertisers looking to develop and improve their marketing programs,” says Mallory McClenathen, Marketing Director at Merkle. “Volume 9.1 takes an in-depth look at some of the most pressing issues advertisers are facing today, including disruptive and fast-evolving changes to the organic search, eRetail, promotions, and loyalty competencies. The latest issue of Dossier provides insights from some of Merkle’s brightest minds and underlines our commitment to sharing thought leadership and innovation in people-based marketing.”
Marketers can learn more about the 2018 Volume 9.1 Dossier by visiting the Merkle website.
Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.