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Merkle Launches the 16th Volume of the Dossier

March 29, 2016
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 16th installment of the Dossier. The 2016 Volume 7.1 Dossier illustrates the best-of-breed online marketing strategies along with savvy analyses of industry developments. The digital marketing resource, a complimentary, downloadable ebook, outlines best practices in digital strategy and reinforces a data-driven approach to online marketing.

The Dossier delivers insights on topics that include search, video, and multi-channel marketing and provides a global perspective on the digital industry. This volume features the following articles:

  • Making People-Based Search Advertising a Reality

  • The Complex World of Enterprise SEO: The Dynamics Shaping the Roles of Agencies and SEO Itself

  • Branding in China’s Digital Golden Age: What Marketers Need to Know About Brand-Building on Baidu

  • Making the Most of YouTube Ads: How New Capabilities and Smart Strategies Are Making It Easier to Succeed with Video Ads

  • Supporting Major Ad Campaigns with Multi-Channel Digital Marketing: Uncovering the Scoring System Behind Merkle’s Digital Bowl 

  • Five Common Mistakes That May (Still) Be Costing You in Paid Search

“Dossier features some of the sharpest minds in digital marketing addressing the most consequential issues and greatest opportunities in our industry, and we are very proud to be releasing its sixteenth edition,” said Mark Ballard, senior research director and editor of the Dossier. “Our aim is for the Dossier to be both accessible and insightful, with practical takeaways for marketers of all stripes. This edition is no exception, with thought-provoking articles addressing people-based marketing, paid and organic search, social and programmatic, as well as Baidu and YouTube.”

Marketers can learn more about the 2016 Volume 7.1 Dossier by visiting the Merkle website.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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