Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that six thought leaders will be speaking at Advertising Week, the world’s premier annual gathering of marketing and communications leaders. The event, being held September 28-October 2 in New York City, transcends typical industry conferences with a hybrid of inspiring thought leadership seminars and a keen focus on key business drivers that shape and influence the global industry.
“We are excited to participate in four of the most current and thought-provoking sessions of Advertising Week,” said Jeaneen Andrews-Feldman, SVP, marketing at Merkle. “Understanding customers and the motivations behind their purchase decisions across media and channel will be the new imperatives for marketing success in an increasingly addressable world. The content presented by Merkle and our clients and partners will illustrate the competencies required to achieve competitive advantage.”
Merkle’s Craig Dempster, EVP and Digital Agency Group leader, and John Lee, EVP and chief strategy officer of Merkle, will join Charlie Weiss, vice president, Ad Marketplaces for NewsCorp, Joe Zawadzki, CEO for MediaMath, and Christine Buscarino, vice president, eCommerce marketing for Office Depot to kick off Advertising Week with an exciting session, titled The Rise of the Platform Marketer, on Monday, September 28th at 1:30 p.m. at the NASDAQ MarketSite. The session will focus on how to gain competitive advantage in the age of digital by achieving addressability at scale, which leverages data and analytics to deliver targeted, personalized experiences through the evolving digital audience platforms.
On Wednesday, September 30th at 12:30 p.m., Andy Fisher, chief analytics officer for Merkle will join a panel at Times Center Hall, titled Mobilizing Data. In this session, Andy and his fellow panelists from Neustar, Whitepages, Time Inc., and Pandora will review how to reign in the wild west of mobile data and measurement and advance the power of mobile data to drive business value.
Leah van Zelm, VP, digital strategy for Merkle, is also leading a panel on Wednesday, September 30th at 1:00 p.m. at Liberty Theater. The provocative session, The Neuroscience of Marketing, will teach attendees how to apply the principles of neuroscience to individual targeting and digital communications by examining the latest findings on the role of dopamine, memory, and habituation in consumer behavior. The session will uncover what drives consumer decisions and how brands can influence them through the right targeting, message, content and creative experience. Attendees will hear first-hand accounts from a panel of marketers, including representatives from Rexi Media, Under Armour, and Merkle.
Nicholas Illobre, director, performance media capabilities for Merkle will join a panel at Times Center Hall on Wednesday, September 30th at 3:00 p.m., titled Inspiring Buyer Confidence in Programmatic. In this session, Nicholas and his fellow panelists from Hearst, VivaKi, and PubMatic will explore the challenges involved in creating a safe programmatic bid environment for buyers.
To reserve a complimentary ticket to one or all sessions, please register here.