Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its twelfth annual Performance Marketing Executive Summit, being held June 15-17 at The Palmer House Hotel in Chicago, Illinois.
The theme of this year’s Summit, Mastering the Addressable Customer Experience, will expand upon the recently released Marketing Imperatives book, which shows how to broaden the mid-funnel, an approach enabled by addressability at scale. Keynote speakers for the event include Monique Bonner, VP, Marketing for Dell and Scott Shapiro, Head of Ad Tech Ecosystem & Identity, Facebook. In addition to the keynote addresses, the Summit will offer a number of joint presentations featuring Merkle thought leaders, together with industry insiders from world-class brands such as The Weather Company, AOL, Adobe, MetLife, The Hartford, Dell, Sony Corporation of America, Ion Interactive, Deckers Brands, 1800Flowers, Rexi Media, and others. Also, we are excited to announce that Dawn Zier, President & CEO, Nutrisystem Inc, will be an honorary speaker at Merkle’s Women in Leadership speaker series which will be held on Wednesday, June 17.
Attendees will learn how to deliver personalized experiences across platforms and devices, an incredible opportunity for brands that want to acquire and retain more customers or constituents and increase the profitability and satisfaction of each relationship. This year’s sessions will equip attendees with the skills required to capitalize on addressability at scale by reimagining the approach to customer acquisition and retention and will help attendees identify the necessary steps to pave the way for addressable customer experiences.
“Merkle’s Performance Marketing Summit is a great opportunity to hear from industry experts and to learn more about the rapid digitization and adoption of media and channels giving marketers an unprecedented opportunity to deliver targeted, personalized experiences to consumers in the mid-funnel,” said Jeaneen Andrews-Feldman, SVP, Marketing for Merkle. “To create an addressable customer experience, CMOs and marketing leaders need to rethink the processes we have all been accustomed to for so long. Content presented at this year's event will help Merkle’s clients and key prospects discover how to do that.”
To find out more about the conference and get the latest information on the agenda, speakers and activities, visit the Summit event site.