We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Merkle Names David Skinner, Vice President, Strategic Alliances & Partnerships

November 23, 2015
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of David Skinner as vice president of strategic alliances and partnerships in Merkle’s Enterprise Solutions Group. In his new role, Skinner will be responsible for formalizing Merkle’s partnership structure with the leading marketing and advertising technology providers and media platforms in the industry to drive business growth. He will also lead joint solution development efforts in collaboration with Merkle’s cutting-edge capabilities for the growth of Merkle’s key partner relationships.

“I couldn’t be more excited to join a team that is pushing the envelope on what’s possible with marketing and advertising technology and media partners,” said Skinner. “Merkle maintains a number of strategic partnerships with some of the most respected companies in the industry that will allow us to develop best-in-class solutions.”

Skinner, an accomplished digital media and marketing technology executive, has over 19 years of experience in marketing technology, advertising technology, and advisory consulting. He comes to Merkle from Rocket Fuel/[x+1], a leading ad tech company, where he was the VP, Global Partnerships, leading the business development and media supply teams. He was an SVP and member of the management team for six years at [x+1], responsible for leading the Business and Corporate development function and, prior to that, the Enterprise Business.

“Leadership in today’s marketing and advertising landscape requires innovation, collaboration, and excellence in relationship building with partners, both from a sales and solutions perspective. With David’s track record of success managing and developing partnership strategy, he will be a tremendous asset to our team, and Merkle’s position in the market,” said Gerry Bavaro, SVP, Enterprise Solutions for Merkle.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Media Inquiries
In Our Company