Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announces that it will host a webinar featuring Forrester Research on the enhanced information governance policies and practices brought on by the evolution of digital data. The webinar, titled The Business of Privacy, will take place Tuesday, May 5 at 2:00 p.m. ET and will feature guest speaker Fatemeh Khatibloo, principal analyst, Forrester Research and Tony Giordano, EVP, Technology Solutions, Merkle.
In today’s digital-centric world, adtech data is changing how marketing organizations view and use customer information. While creating significant opportunity for improved customer experiences, these new sources of data also introduce privacy and security concerns. The webinar will discuss the current challenges and provide best practices that marketing organizations should consider in their information security policies as they utilize both first- and third-party data to drive their customer-centric strategies. Attendees will learn:
- How new digital data capabilities combined with customer relationship marketing (CRM) data are impacting information security and privacy
- Best practices and ideas for digital data control and policies
- Key insights to establish the right information security policies for today’s omni-channel marketing practices
“We are living in an increasingly digitized world. As the wealth of customer data continues to grow exponentially, businesses strive to understand and predict their customers’ behavior and expectations,” said Giordano. “However, this expanse of information comes with a responsibility to respect and protect customer data by enhancing information governance policies and practices.”
To register for the complimentary webinar, visit the registration site or contact the Merkle events team at [email protected]. Registrants for this webinar will also receive a copy of the new Merkle White Paper, Are Your Privacy Practices Putting You at Risk? New Digital Data Capabilities Demand New Information Responsibilities for Marketers.