Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has hired Colin Stewart as senior vice president of the company’s nonprofit practice. In this role, Stewart will focus on developing Merkle’s strategic vision and innovative solutions that support nonprofit organizations as they advance their mission and build meaningful donor relationships.
“I am excited to join the Merkle team, with their extensive history of serving the nonprofit industry and their impressive client roster of world-class brands. Merkle’s integrated marketing capabilities and cutting edge technology enable nonprofit clients to promote donor engagement across digital and offline channels to improve fundraising success and maximize long-term donor value,” said Stewart.
Stewart joins Merkle from Blue State Digital, a leading digital strategy agency, where he was the Managing Director, overseeing client relationships, program strategies and new business opportunities on the west coast. Prior to Blue State Digital, Stewart spent over four years at Razorfish where he managed interactive advertising campaigns and led cross-functional projects for analytics and creative. As evident of Stewart’s strong client relationships and leadership, he has worked with key clients such as the United Way, NAACP, Harvard University, Stand Up to Cancer, Green Bay Packers, Apple and Microsoft.
“Colin’s appointment further strengthens our high-caliber fundraising leadership and adds new areas of digital expertise. His addition to our team exemplifies our commitment to continued expansion within the nonprofit sector,” said Owen McCorry, EVP, Health, Nonprofit at Merkle.
Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.