Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced it has been selected by EmblemHealth, the largest New York-based health insurer, to be its direct agency of record. Merkle will be in charge of driving member retention and new member acquisition for all of EmblemHealth’s Medicare, Individual and B-to-B markets.
Merkle’s engagement with EmblemHealth will focus on employing Merkle’s strategic, analytic and agency capabilities to create market differentiation and a sustainable competitive advantage in a rapidly changing health care environment. Serving New Yorkers for more than 75 years, EmblemHealth conducted a search for an agency partner to produce world-class creative; execute highly targeted, data-driven campaigns; provide strategic guidance; and build a database solution for market history, modeling and analytics. These services will further solidify EmblemHealth’s position as a leader in the New York market.
“EmblemHealth was looking for a strategic partner that could help us strengthen our customer-centric approach,” said Dave Mahder, vice president, marketing & communications, EmblemHealth. “Merkle’s analytical expertise will help us remain competitive and align our products and services to meet current and prospective member needs.”
“Merkle is proud to be one of EmblemHealth’s strategic agency partners,” said John Lee, senior vice president, vertical markets. “Merkle’s understanding of the changing health care landscape and the needs of health insurance payers uniquely qualifies us to partner with EmblemHealth to drive their customer strategy and data-driven marketing programs by creating positive customer experiences for their members and prospective members.”