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Merkle to Host Webinar on Connected CRM in the Life Sciences Industry

September 12, 2012
Columbia, MD

Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it will host a new webinar that will focus on how the dynamics between physicians, consumers, patients and payors is changing the Life Sciences landscape and provide a blueprint for how companies can capitalize on these new dynamics to drive growth.

The webinar, entitled Connected CRM: Developing Sustainable Competitive Advantage in the Changing Life Sciences Industry, will take place Thursday, September 27 at 2:00 p.m. ET and will be led by Merkle’s chief strategy officer, life sciences, Peter Mehr, PhD, together with vice president, life sciences, Deborah Furey.  The session will discuss Merkle’s Connected CRM model, which starts with developing a comprehensive understanding of the customer, focusing on how customers engage and need information and the triggers for that information.  Attendees will gain insight on how to create a sustainable competitive advantage, what it means to be customer centric and approaches to implement a customer centric model.

“It’s about understanding the explosion of data from all the disparate customer touchpoints and using it to create insights, targeting and measurement that lead to more effective integrated marketing communication,” said Mehr. “We are excited to be able to share how the Life Sciences Industry is evolving and how implementing a customer-centric model can help companies succeed in the customer driven market.”

To register for the complimentary webinar, visit the registration site or contact the Merkle events team at [email protected].

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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