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RKG Acquires SEO Leader AudetteMedia

August 17, 2011
Columbia, MD

Data-driven online marketing firm RKG (Rimm-Kaufman Group) today announced the acquisition of leading search engine optimization company AudetteMedia, based in Bend, Oregon. The acquisition unites two firms individually recognized in the industry for technical expertise and superior client service. All employees of AudetteMedia join the staff of RKG. RKG headquarters remain in Charlottesville, VA while the addition of the Bend, OR office establishes the firm’s West Coast presence. RKG also has an office in Boston, MA.

RKG continues to build upon its eight year foundation as a top provider of paid search marketing, boasting one of the largest PPC ad spends under management by an independent agency. Over the past two years, RKG has launched services in multichannel attribution management, social media advertising, display advertising and comprehensive comparison shopping engine management. The addition of AudetteMedia adds a dedicated team of expert SEO strategists who have built a solid track record of success across a number of industry sectors. Adding AudetteMedia allows RKG to offer a complete suite of online marketing solutions to their clients across retail, travel, media, education, finance and online services.

"Advertisers are looking for an end-to-end online marketing service provider." said George Michie, CEO of RKG. "As RKG expands to provide a more complete set of services, we continue to raise the bar in technology, service and results. The power and flexibility of our technology stack plus the strength and depth of our Analyst team, a team that grows even more robust by bringing the veteran SEO staff of AudetteMedia on board, gives us an unmatched offering in the space."

"As a leading SEO agency, AudetteMedia has always sought best-of-breed partners in areas such as technology, analytics, and paid search," said Adam Audette, who becomes President of RKG. "The acquisition of AudetteMedia by our long-term partner, RKG, opens up many doors and allows us to offer integrated services that remain focused on ROI. We will now be able to offer the best of PPC and SEO services in a holistic approach, while not sacrificing the expertise and intellectual depth of dedicated specialists."

The transaction continues a period of significant growth for RKG, including the hiring of EVP of Client Development, Paul Wilson (formerly of iProspect) and VP of Strategy, John Shea (formerly of Google). Shea and Wilson opened RKG’s Boston office earlier this month.

Founded in 2003, RKG is a data-driven online marketing firm specializing in paid search marketing, search engine optimization, multichannel attribution management, social media advertising, comparison shopping engines and data-driven display advertising. Long recognized as the thought leader in paid search marketing, RKG has more than 170 clients in the retail, travel, media, education, finance and online services. RKG has been named to Inc. Magazine's "Top 500 Fastest Growing Private Companies in America." RKG is privately held and headquartered in Charlottesville, VA. Learn more at http://www.rimmkaufman.com.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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