IMPAQT, a Search Engine Marketing Agency, is pleased to announce that Brian Conner, former Director of Analysis and Decision Support, has been promoted to Vice President of Analysis and Decision Support.
As Vice President, Analysis and Decision Support (ADS), Brian manages IMPAQT's analytics efforts to reach client and company goals and educates stakeholders on its intricacies. He also fosters collaboration between the ADS, Client Services, and Data Management teams in order to create solutions for measuring and maximizing return on investment for IMPAQT clients.
"Brian has a strong track record for providing advanced analytical solutions for Fortune 500 companies," says Richard Hagerty, IMPAQT President. "In addition, his knowledge in SEO/SEM, CRM, Data Warehousing, and Business Intelligence are vital as we create a bridge between IMPAQT's analytical solutions in Search and our clients' database solutions to create a more holistic view of their customers across all marketing channels."
Brian came to IMPAQT in 2009 as Manager of Analysis and Decision Support. He was later to Director of Analysis and Decision Support and has successfully led his team of analysts through sophisticated statistical analysis, forecasting, and optimization to increase the effectiveness and efficiency of client campaigns.
He brings extensive experience in project management and predictive modeling using SAS and other analytics tools, as well as a wealth of information on business analytics. Brian provides a unique perspective to ADS, as he expertly combines his understanding of complex statistical techniques and data warehousing know-how with the ability to clearly demonstrate "the bottom line" to clients. These cross-functional skills make him a key contributor to IMPAQT's strategies and client solutions.
Brian graduated Magna cum Laude from the University of Pittsburgh with a BS in Accounting and Management. Additionally, he has an MBA with a concentration in Marketing Research from Katz Graduate School of Business at the University of Pittsburgh
Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.