Swiss Life. Topic finder

Personalized topic pages and offers for every target group

At a glance

  1. 01The challengeActive dialogue along topics like provision and life insurance
  2. 02Our approachConception and development of AEM components
  3. 03The resultPersonalized page with relevant provision topics
SWISSLIFECreated with Sketch.
  • Sector

    • Insurances
    • Financial services
  • Disciplines

    • Conception
    • User Experience & Design
    • Technical implementation
  • Year

    • 2016
  • Tech Stack

    • Adobe (AEM)
  • Services

    • Experience Platforms

The challenge

Swiss life is one of Europe’s leading provider when it comes to comprehensive financial and insurance solutions. The company wants to conduct personal dialogues with members of different target groups – teenagers who just finished school or pensioners, who might still have big goals with 75. The dialogues include topics like provision and living an autonomous life for a longer time.

Our approach

  • Conception and development of AEM components, which categorize users into the nearest target group via a distance measurement algorithm.

  • Components are reusable and easily adaptable to other countries and business units.

  • Behaviour-based personalization directly in AEM.

  • Marketing options stay flexible when it comes to target-group-oriented personalized topic pages and product offers.

Personalized pages with relevant provision topics in real time.

Definition of a target group including its positioning.

Swiss Life employees can record the definition of a target group including its positioning in AEM in less than five minutes and with more than 120 target group constellations. By applying this innovative way of approaching customers and by offering personalized offers Swiss Life can contact the different target groups in an appropriate way.
SwissLife Themenfinder - Mann auf Couch

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New Business Kontakt
Your New Business contacts: For Switzerland Dominik Steinacher (+41 44 228 67 77) and for Germany Inka Nobel (+49 69 365 059 0).