FinanceScout24: New online platform serves as digital consultant for financial and insurance services

Merkle supports the market entry with a clever concept, content strategy and suitable CMS

Startseite der neuen Online-Plattform von Financescout24

At a glance

  1. 01The challengeNew online platform for a highly competitive market
  2. 02 Our approachUser-centric concept and emotional content.
  3. 03The resultA one-stop shop for all financial topics
FinanceScout24Created with Sketch.
  • Sector

    • Financial Services
    • Insurance
  • Disciplines

    • Strategy & Consulting
    • Conception
    • User Experience & Design
    • Content: Strategy & Tonality, Creation & Migration
    • Technical implementation
    • Project management (agile workflow)
  • Year

    • 2019 to date
  • Tech Stack

    • Drupal
    • React Apps
  • Services

    • Commerce
    • Digital Marketing
    • Experience Platforms
    • Full service

The challenge

Scout24 is the leading network of online marketplaces. Until now, however, the Swiss Scout ecosystem has lacked its own financial platform. But the competition is high: there are already many similar portals. This makes the market entry a challenge. That's why a portal is needed that allows users to find the right offer as easily and quickly as possible. Just the right mission for Merkle.

Our approach.

Differentiating content strategy.

Search engine optimized content explains the financial and insurance business in a simple and understandable way.

Optimal user experience.

Intuitive usability and excellent design.

Drupal and React Applications.

Two flexible systems for the rapid development of the one-stop shop.

Agile working in the project.

Faster to the goal with Scrum and Kanban.

An online platform as a digital consultant for financial and insurance services.

Close to the user – from concept to content.

There are many comparison portals. Merkle is therefore focusing on a special concept: the new platform from FinanceScout24 is intended to serve the user as a digital advisor. Especially when it comes to financial topics, complicated formulations and difficult technical terms are part of everyday life. We want to make it as easy as possible for the user to find and understand the appropriate financial product. To achieve this, we rely on intuitive usability, clear explanations and relevant content. So loans, mortgages and insurance become quite logical.
Screenshot einer Vergleichsseite auf Financescout24
All offers are available at a glance and in just a few clicks the user reaches the check-out.

A suitable system via CMS evaluation.

An optimal user experience needs a suitable technical basis. Our experts apply various criteria as a benchmark for this. In addition to technical aspects, competitors and the company's customers play a role in this process. This is how we find the optimal solution for FinanceScout24: Drupal. This enables us to develop the right online platform quickly and efficiently. The CMS is also convincing in terms of user experience and system architecture. For the app we rely on React Applications.
Mobile Ansicht eines Hyopthekenrechners auf FinanceScout24
With the online calculator, users receive the right offer for their needs.

An online platform for all financial topics

The go of the new FinanceScout24 online platform at the end of November was followed by a strong, positive media coverage. For users, it is a digital partner that explains and compares different financial services and also offers them for sale. Users need a maximum of ten minutes to take out car insurance, for example, in the corresponding app. In addition, the online platform is continuously being optimized and forms the basis for future digital products and services.

  • from the idea to go live.

  • in action.

    24.0Merkle experts
Jan Hinrichs, Managing Director FinanceScout24
"Merkle shows how digital know-how, customer focus and full service complement each other perfectly. We look forward to continuing our cooperation."
Jan Hinrichs von Scout24
Jan Hinrichs, Managing Director FinanceScout24

Further success stories.

We will gladly support you in your digital market entry.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany