Siemens Coffee Mug

Efficient internal communication and infotainment with personalized news service Coffee Mug

Merkle case study: Insights into Siemens' Coffee Mug

At a glance

  1. 01The challengeInternal communication meets AI
  2. 02Our approachPersonalized news service Coffee Mug
  3. 03The resultInformation as digital experience
SIEMENSCreated with Sketch.
  • Sector

    • Industry
  • Disciplines

    • Conzeption
    • User Experience & Design
    • Projekt management (Agile workflow)
    • Product Owner Consulting
  • Year

    • 2019
  • Tech Stack

    • Technically not implemented by Merkle.
  • Services

    • Digital Workplace
    • Data & Insights

Internal communication meets artificial intelligence

The amount of internal content at Siemens is overwhelming. The purpose is to inform, entertain and inspire more than 385,000 employees worldwide – with content that is perfectly tailored to their individual needs. To ensure that everyone is up to date and benefits from relevant information.

Our approach.

One channel. All relevant information.

Coffee Mug bundles Siemens' internal news portals in one place and filters the relevant information.
Merkle case study: cutout smartphone Siemens

AI for personalization.

Depending on preferences, reading behaviour and location, the content adapts to the user's needs using an algorithm developed specifically for this purpose.
Merkle case study: cutout of a coffee mug
Merkle case study: cutout of an headphone

Relevance is king.

Continuous feedback is collected and incorporated into the further development to continuously provide even more relevant content.
Merkle case study: cutout of Siemens' Coffee Mug infotool on smartphone

Access from any device, anywhere.

Coffee Mug enables Siemens’ internal news to be consumed worldwide with any device.
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Personalized news service Coffee Mug.

All relevant information in one platform.

With the platform Coffee Mug, Siemens is laying the foundation for smart, digital internal communication: all news are individually adapted to the needs, preferences and behavior of the respective employee. An intelligent algorithm taps various internal news sources and offers the user exactly the amount of relevant content that she/he can read in the time she/he wants. Exactly as long as it takes her/him to drink a cup of coffee.
Merkle case study: Siemens Coffee Mug Dashboard

Merkle as strategic and operational partner.

Merkle supports and accompanies Siemens in the digital transformation of their internal communications – as a strategic and operational partner. We conceived the unique concept for the platform Coffee Mug. In addition, our experts accompanied Siemens with the user experience, the design and the content on the platform.

Coffee Mug = increased efficiency + digital experience

Siemens employees benefit from smart infotainment. They are always informed about all company news without getting lost in details. This saves time. Siemens also successfully places its most important topics: company information becomes a digital experience.

  • more relevant content was played out in the first three months (according to a survey).

  • content pieces are published via news platforms every day.

  • employees now receive relevant information on a daily basis.

International PR Award 2019 for Coffee Mug.
The Coffee Mug not only inspires Siemens employees, but also the jury of the International PR Award. We were awarded in the category "Innovation of the Year" for our joint project.
Two Siemens employees on the stage of the International PR Award
Anna-Lisa Becher (Product Owner Coffee Mug) and Hans-Jürgen Bode (Project Manager Coffee Mug). (Source: Siemens)
Mark Seall, Group Head of Digital Communications, Siemens AG
“We work with Merkle because we want and need to boldly break new ground in digital communication and need a partner who is capable of helping to shape this path. We have trusted the Merkle team for years and this decision has been confirmed time and again to this day: Reliability, innovation, courage, passion – that's what makes Merkle so valuable to us.”
Mark Seall Group Head of Digital Communications at Siemens AG

More success stories.

Efficient, relevant, compelling: Take your communication to a new level with Merkle.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany