Data-based optimization of campaigns in real time thanks to the self-service platform
At Siemens, about 900 communication managers worldwide annually manage over 6,000 campaigns. Are these investments even worthwhile? To answer this question campaign managers have to investigate various tools, internal and external data sets and excel charts full of raw data daily. Frustrating, time-consuming, inefficient. Therefore our objective was to consolidate analytics data from different sources and to make it easily accessible to everyone. Using smart algorithms – for goal-oriented, data-based decisions.
Campaign management on a whole new level: With the Analytics Unlocked platform, managers save twelve hours per campaign for major projects. Thanks to automated alerts and recommendations, they plan their budgets 23 percent more effectively. In this way Siemens ensures 900 satisfied campaign managers and benefits from an impressive overall saving from inefficient campaign costs.