That's how far digital transformation goes.
Siemens Smart Infrastructure operates in a competitive environment where communication is characterized by objectivity and a focus on the product. Of course, after all, you are talking to decision-makers in the B2B sector.
But instead of fighting for the attention of its prospects with even more facts and even more products, Siemens Smart Infrastructure has opted for a different approach: storytelling.
Since then, we have been developing content around the claim "Transform the everyday" that puts the brand and people much more in focus. This task is assigned to our team by a variety of different clients and topics. And over a long period of time. For us, this means that everything must be held together by a solid strategic foundation; content and processes must be cleverly coordinated so that the content never runs out of steam and the team never runs out of steam.