Digital B2C communication for Beiersdorf Austria

Since 2017, Merkle has been responsible for the digital presence of the Beiersdorf brands in Austria as a Digital Lead Agency.


At a glance

  1. 01The challenge Year-round campaigning and always-on communication paired with strategic advice
  2. 02Our approachStrategic guidance and operational support for digital transformation
  3. 03The result Successful digital communication since 2017
BEIERSDORFCreated with Sketch.
  • Sector

    • Retail & Consumer goods
  • Disciplines

    • Strategy & Consulting
    • Conception
    • User Experience & Design
    • Content: Production / Migration
  • Year

    • since 2017
  • Tech Stack

    • Salesforce
    • Sitecore
    • SAP Hybris
    • Google Marketing Platform
  • Services

    • CRM & Customer Loyalty
    • Digital Strategy

The challenge

The consumer goods group Beiersdorf is a global player in the field of cosmetics & co. For the digital channels of its various brands in Austria such as Nivea, Florena and Labello, the company needs year-round support. In addition to several campaigns, always-on content is an important topic for Beiersdorf. On top of that the group wants to strategically develop its digital activities - and needs a sparring partner here. Just the right job for Merkle.

Our approach

Strategic advice

We develop a strategic process with Beiersdorf Austria. We review this quarterly and adapt it to changing environmental conditions if necessary.

Data-based communication

To provide users with the content that really moves them, we rely on data. This allows us to personalise the content perfectly.

E-mail marketing

New hairstyle trends or the best skin care - with personalised newsletters we inform the group's customers about new trends and relevant topics.

Social media marketing

Facebook, Instagram and YouTube: Merkle provides users with exciting posts about the world of Beiersdorf Austria.

The result: Digital strategy & comprehensive communication

Since 2017, Merkle has been responsible for the entire digital communication of the NIVEA, NIVEA MEN, Labello, Florena and Basis pH brands in Austria. We design and optimise the newsletters, social media channels and Beiersdorf websites. In doing so, we bring fresh impulses to design and content.

In addition, we develop about 15 campaigns a year. We also help the Group to optimise its digital strategy. Thanks to our broad range of services and the many experts on various digital topics, we can optimally bundle tasks. This makes cooperation particularly easy and efficient.

Johanna Gangl, Head of Digital AT + EE, Beiersdorf

"Merkle is a very reliable & strong partner in this somewhat difficult time. Great team!"
Johanna Gangl

More success stories

You want your campaigning to be effective and reliable? We are your partner on this path.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany