With smart storytelling and powerful images, we turn the energy transition into an experience.
Siemens is a global player in areas such as automation, energy and mobility solutions. The Siemens Smart Infrastructure is dedicated to intelligent energy networks and buildings – and thus to a global challenge: climate change. With the efficient use of resources and digital solutions, the company contributes to greater sustainability.
Siemens is also involved in many projects relating to the energy transition - for example, in Wunsiedel. Here, they have helped the small town in Upper Franconia to achieve a completely climate-neutral energy supply. To show that the energy turnaround is already possible today and that it brings more opportunities than risks, it needs the right format in content marketing. Exactly the right assignment for Merkle.
Siemens usually presents its projects in the form of a video reference. But the Wunsiedel project differs from other projects in several respects:
In order to meet these special requirements, we produced a documentary with a number of cooperation partners: "Alles auf Grün / The Power Reset". With smart storytelling in several narrative threads, we combine the individual aspects into an easy-to-understand success story. In November 2021, the documentary went live on Amazon Prime - a platform where high-quality content is standard.
With climate change, the term "energy transition" has also arrived in the public debate. However, very few people know exactly what it means.
We take this opportunity to explain, using Wunsiedel as an example, how the energy turnaround can be achieved with a sustainable supply of electricity and heat. With interviews, animated illustrations and informative accompanying texts, we show how a 100 percent climate-neutral energy cycle works.
At the same time, the content format is easy to consume: The audience can easily grasp the information from the couch at the end of the day. Even without prior knowledge, the energy transition can be easily experienced digitally.