360º campaign for Eucerin Switzerland: skin care changes lives

With emotional storytelling and true stories, we created an authentic campaign.

Three testimonials from Eucerin Reference

At a glance

  1. 01The challenge360° campaign for the DermoPure skin care concept
  2. 02Our approachAmbassadors share their personal experiences with DermoPure products
  3. 03The resultEmotional videos and pictures that reach the target group on all digital channels
  • Sector

    • Retail & consumer goods
  • Disciplines

    • Strategy & Consulting
    • Conception
    • Content: Production
  • Year

    • 2022
  • Services

    • Digital Marketing
    • Digital Strategy

The challenge

360° campaign for the DermoPure care concept

Eucerin has been conducting groundbreaking skin research for over 100 years. With the DermoPure line, the company has developed an innovative care concept for people who tend to have blemished skin. This affects not only teenagers, but also around two-thirds of all adults.

Eucerin Switzerland wants to use a target-group-oriented campaign to show how effectively DermoPure improves the appearance of the skin and thus also changes people's lives. In order to reach the target group effectively, Eucerin entrusts Merkle with the campaign.

Our approach

Emotional Videos

In emotionalen Statements erklären Joya, Kevin und Patricia wie sich ihre Haut dank DermoPure verbessert hat. Die Videos werden auf allen digitalen Kanälen ausgespielt: von YouTube über Facebook bis Instagram.

Dedicated TikTok videos

Targeted audience: to catch up with Generation Z, we produce videos specifically in TikTok format.

Point of sale promotions

In pharmacies and drugstores, customers receive a 10 % discount on DermoPure products. Samples are available in doctors' offices.

Training material

To enable pharmacy and drugstore staff to provide customers with the best possible advice, we support them with appropriate training material such as newsletters.

Three Ambassadors share their stories

Emotional videos

At the heart of the Eucerin campaign are videos with true stories of three young people from Switzerland: Patricia, Joya and Kevin tell how blemished skin has put a strain on their lives. They were insecure at work, hid behind makeup and avoided social contacts.

Thanks to regular use of DermoPure products, they have improved their skin appearance - and gained new self-confidence. Users experience first-hand how skin care has made a lasting difference to the lives of the protagonists. The emotional campaign is touching, encouraging and speaks from the soul of many of those affected.

Kevin Eucerin Reference

Active online and offline

We address the target group on the channels they like to visit.  In addition to YouTube, Facebook and Instagram, the videos can also be seen on TikTok. There are also short versions and static versions.

Promotions at pharmacies, drugstores and doctors' offices accompany the 360° digital campaign. This is rounded off by training and information material for employees at the point of sale.

Eucerin Schweiz and Merkle Campaign - Patricia
Michèle Stöcklin, Marketing Manager at Eucerin Switzerland
"Our DermoPure campaign is real - it features authentic young people from Switzerland. We are happy to be able to tell and share their emotional stories together with Merkle to give others courage and hope. With our products, we not only improve skin appearance, but lives."
Three Eucerin Ambassadors

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