With the relaunch for the international market, we give CERAN® a new glow
SCHOTT CERAN® is a typical ingredient brand: the glass ceramic is used in cooktops and is a quality feature in stoves.
To mark the brand's 50th anniversary, SCHOTT CERAN® is planning a website relaunch that emphasizes the diversity of the material. In addition, the new website should be creative and innovative.
The site addresses users worldwide, the Asian region is immensely important. Therefore it needs a multilingual variant; the Chinese version is a must-have.
Merkle is now making the most of budget and technology to make SCHOTT’s online presence fit for its international clientele.
The new website offers many technical innovations. On a social media wall with an Instagram interface, users can see at a glance what's hot at SCHOTT right now.
Some subpages offer a so-called parallax effect. This means: backgrounds and elements in the foreground - for example videos - move in opposite directions.
Last, but not least, the content navigation is impressive: When scrolling on the website, it automatically attaches itself to the main navigation. This makes the orientation on the website user-friendly and intuitive.
The relaunch of SCHOTT CERAN® ensures an innovative and attractive brand presence. The site is of course responsive, which means that it automatically adapts to all devices - regardless of whether they are smartphones or desktops. Thanks to multilingualism, the website is optimised for countries and markets worldwide.
Particularly advantageous for SCHOTT editors: By using a third-party interface, they can pull SCHOTT-CERAN® posts from Instagram directly into the Sitecore platform.
Merkle took over the entire technical implementation of the new and user-friendly website, including the integration of all interfaces and innovative visual elements. In addition to website development and project management, we also supported SCHOTT CERAN® with SEO optimization and content migration and trained employees in the use of the new CMS.
The website relaunch was developed in close cooperation with other partners who, among other things, took care of content creation, storytelling and the design concept based on SCHOTT's new online design language.