DA Direkt: Digital communication for the direct insurer

With campaigns and content marketing, DA Direkt comes across as a strong insurance partner.

DA Direkt Reference Merkle Digital Communication

At a glance

  1. 01The challengeHolistic communication on all digital channels
  2. 02Our approachWe use SEO, content marketing and social media to promote DA Direkt's messages
  3. 03The resultRelevant content convinces users and search engines
  • Sector

    • Insurances
  • Disciplines

    • Strategy & Consulting
    • Conception
    • User Experience & Design
    • Content: Production / Migration
  • Year

    • 2019 - today
  • Services

    • CRM & Customer Loyalty
    • Digital Marketing

The challenge

Holistic communication on all digital channels

DA Direkt is an insurer with almost 100 years of tradition. The company is now part of the Zurich Group, one of the world's leading insurance companies. As a direct insurance company, DA Direkt needs to convince potential customers of its products and services, especially via digital channels. In addition, it is important to position DA Direkt as a competent and trustworthy partner in order to stand out from the competition. For this, the company needs the right digital communication measures. Just the right mission for Merkle's experts.

Our approach

Advisor Marketing

From buying a car to brushing your teeth: With helpful online guides relevant to the target group, we position DA Direkt as experts on a wide range of topics.

Content Office

The service package ensures that developers, copywriters, SEO experts, content managers and other project stakeholders work perfectly aligned with each other.

Continuous page speed optimization

We analyse and define possible challenges regarding the loading speed of the website. Based on this, we continuously measure the KPIs and optimize the page.

Structured data

With structured data and continuous testing, we ensure that Google and other search engines "understand" the DA Direkt website correctly.


Existing and prospective customers receive newsletters from DA Direkt with information and current offers tailored to their interests.

Content Management

Our experts in content management systems ensure that every piece of content is optimally presented on the website.

Communication Consulting

Thanks to many years of experience in all content and communication areas, our full-service agency is a very good sparring partner - whether it's about campaigns or guides.

Social media marketing

For DA Direkt's social media channels, we produce suitable assets and texts for campaigns & co.
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The result: Relevant content convinces users and search engines

Comprehensive content marketing

Whether it’s a dog's ear infection or the best way to organize a car vacation: with online guides to the lives of the insured, we provide assistance to insurance customers in many areas. And thus position DA Direkt as a trustworthy, competent partner at eye level. We are continuously expanding the guidebook section and updating existing texts.

Thanks to SEO optimization of the corresponding pages with suitable keywords, meta data and optimal loading speed, we also convince search engines such as Google of the value of the texts. In this way, we increase the visibility and traffic of the DA Direkt website. We also use reporting to constantly check the success of our measures.

We also write and illustrate newsletters for DA Direkt for prospective, new and existing customers. In doing so, we always make sure that we correspond exactly to the needs and preferences of the respective target group. In addition to relevant advice topics, the focus is on attractive promotions and strong insurance campaigns.

Success Story: DA Direkt - digital communication

Holistic campaign communication

In addition to ongoing content, we support DA Direkt with the appropriate marketing campaigns. For this, we develop convincing texts, attractive motifs, and other assets.

We share these via the various digital channels of DA Direkt - such as social media and newsletters. Our content managers ensure that all assets and texts are optimally presented on the website. For example, on Earth Day and Black Week, we always send the right message to the audience across all channels.

  • higher SEO visibility

  • Advice texts at number 1 in the Google ranking

  • Online guide created

  • Minutes average length of stay

Martin Hellinger, Head of Digital Sales & Online Marketing, DA Direkt
"We already know Merkle as a very competent, reliable partner from our website relaunch a few years ago. Merkle's experts also supported us in word and deed with projects in the area of digital communication - and helped DA Direkt to attract more attention and close more deals, among other things. We look forward to further cooperation in many areas."
Martin Hellinger, Head of Digital Sales & Online Marketing, DA Direkt

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