DA Direkt: Digital communication for the direct insurer
With campaigns and content marketing, DA Direkt comes across as a strong insurance partner.
At a glance
- 01The challengeHolistic communication on all digital channels
- 02Our approachWe use SEO, content marketing and social media to promote DA Direkt's messages
- 03The resultRelevant content convinces users and search engines
Sector
- Insurances
Disciplines
- Strategy & Consulting
- Conception
- User Experience & Design
- Content: Production / Migration
Year
- 2019 - today
Services
- CRM & Customer Loyalty
- Digital Marketing
The challenge
Holistic communication on all digital channels
DA Direkt is an insurer with almost 100 years of tradition. The company is now part of the Zurich Group, one of the world's leading insurance companies. As a direct insurance company, DA Direkt needs to convince potential customers of its products and services, especially via digital channels. In addition, it is important to position DA Direkt as a competent and trustworthy partner in order to stand out from the competition. For this, the company needs the right digital communication measures. Just the right mission for Merkle's experts.
Our approach
Advisor Marketing
Content Office
Continuous page speed optimization
Structured data
E-Mail-Marketing
Content Management
Communication Consulting
Social media marketing
The result: Relevant content convinces users and search engines
Comprehensive content marketing
Whether it’s a dog's ear infection or the best way to organize a car vacation: with online guides to the lives of the insured, we provide assistance to insurance customers in many areas. And thus position DA Direkt as a trustworthy, competent partner at eye level. We are continuously expanding the guidebook section and updating existing texts.
Thanks to SEO optimization of the corresponding pages with suitable keywords, meta data and optimal loading speed, we also convince search engines such as Google of the value of the texts. In this way, we increase the visibility and traffic of the DA Direkt website. We also use reporting to constantly check the success of our measures.
We also write and illustrate newsletters for DA Direkt for prospective, new and existing customers. In doing so, we always make sure that we correspond exactly to the needs and preferences of the respective target group. In addition to relevant advice topics, the focus is on attractive promotions and strong insurance campaigns.
Holistic campaign communication
In addition to ongoing content, we support DA Direkt with the appropriate marketing campaigns. For this, we develop convincing texts, attractive motifs, and other assets.
We share these via the various digital channels of DA Direkt - such as social media and newsletters. Our content managers ensure that all assets and texts are optimally presented on the website. For example, on Earth Day and Black Week, we always send the right message to the audience across all channels.
higher SEO visibility
400.0%Advice texts at number 1 in the Google ranking
44.0
Online guide created
224.0Minutes average length of stay
2.0
