Creative lead agency for Lebenshilfe Wien

Lebenshilfe Reference Headerpicture

At a glance

  1. 01The challengeStrategic positioning, 360° communication for it as well as for the benefits of Lebenshilfe Wien
  2. 02Our approachPositioning of inclusion, the central goal of Lebenshilfe, as a value for society as a whole. Communicating its achievements through creative staging of its social perception
  3. 03The resultIncreased response from stakeholders, takeover of the recruiting part of the campaign by Lebenshilfe Kärnten.
  • Sector

    • NGO
    • Others
  • Disciplines

    • Strategy & Consulting
    • Conception
    • Creation
    • Promotion material
    • Project management
  • Year

    • since 2021
  • Tech Stack

    • -
  • Services

    • Fullservice
    • Digital Marketing
    • Digital Strategy
Merkle Lebenshilfe Wien Video

The challenge

Lebenshilfe is one of the largest Austrian organisations for people with intellectual disabilities. Its goal is the inclusion of its customers and the realisation of a life for people with disabilities that is as self-determined as possible. To this end, it accompanies them, for example, in day structures, during internships and work trials in the free economy, in shared flats and their own homes, as well as in their leisure time.  

One of the challenges for Lebenshilfe is to be perceived by various stakeholders, from (potential new) clients and employees to cooperation partners, donors, volunteers, the media and funding bodies. This perception is essential for the financial and personnel support of Lebenshilfe.  

Our approach

As part of its CSR activities, Merkle has been supporting Lebenshilfe Wien pro bono for many years. This ranges from joint activities to the development of communication campaigns. For the new campaign (for which Merkle employees also acted as models), we expanded the meaning of Lebenshilfe: because successful inclusion ultimately advances society as a whole. A positioning that also led to the new claim: "Lebenshilfe. Take us further."   

The creative idea: We staged one of Lebenshilfe's central challenges – its perception. Our key message: Lebenshilfe takes us further, further than we can sometimes see. In the individual subjects, concrete services of Lebenshilfe were staged with a headline system ("We bring ..."). This also complements and explains the claim.

The result

Merkle Reference Lebenshilfe Wien Wall
The new campaign led to a significantly increased response to Lebenshilfe's communication, e.g., offers for media cooperation and forms of advertising, free advertisements as well as new requests for cooperation from the business community. In addition, the campaign has already been partially adopted by another province (Carinthia).
Merkle Lebenshilfe Wien Reference
Nicole Reiter, Marketing and Communication at Lebenshilfe Wien
"Many people do not know about the work of Lebenshilfe, do not see the small and bigger achievements when it comes to achieving self-determination and social participation opportunities for people with disabilities. With the new campaign, we draw attention to our services and focus on our clients and the idea of inclusion. The dentsu agency Merkle has once again perfectly brought our concern to the point from strategy to implementation. The many years of eye-to-eye cooperation bring us - in line with the campaign motto - a big step forward each time when it comes to raising awareness of Lebenshilfe among the population and sensitising them to the issue of intellectual disabilities."
Merkle Reference Lebenshilfe Wien Nicole Reiter

More success stories

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Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany