Based on data-driven planning, we increased and drove AUDI AG's visibility among relevant target groups.
AUDI AG's target groups have special needs:
Journalists and professional multipliers are looking for the latest corporate information.
Business analysts and investors are interested in economic decision-making bases.
Car fans, potential buyers and the general public want to deepen their expertise on products and models.
The goal is to increase the performance of the respective areas in a consolidated manner and to position the company optimally vis-à-vis the competition on the basis of specific topics and associated metadata.
This involves defining relevant KPIs, processes and templates across channels, from the editorial plan for press releases to social media posts for the thought leaders at AUDI AG.