IATA – Elevating through digital efficiency

Improving IATA’s digital efficiency through crafted Salesforce expertise.

IATA Stage

At a glance

  1. 01The challengeTo design and implement a streamlined and automated solution to effectively support the IATA’s mandates and business objectives
  2. 02Our approachBeing a strategic partner
  3. 03The result Increasing efficiencies through digital transformation
  • Sector

    • Airline & Travel
  • Disciplines

    • Backend
    • Global Database
    • Frontend
    • Global Process
    • Global Technical Solution
  • Year

    • before 2017
  • Tech Stack

    • Active Desk
    • Salesforce Sales Cloud
  • Services

    • Digital Transformation
    • Help Desk Support
    • CMS Implementation
    • Managed Services
    • Digital Experiences

The challenge

The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 260 airlines and 83% of total air traffic. As part of their digital transformation, Merkle DACH was challenged to design and implement a streamlined and automated solution to effectively support the mandates and business objectives of IATA Agency Management Programs and its customers worldwide. Merkle DACH was entrusted to deliver a Global Process, Global Technical Solution and Global Database, generating key benefits for IATA and its customers.

Our approach

Improving their relationships management with travel agencies

Merkle is a strategic partner of IATA, serving the organisation across its two main hubs in Geneva and Montreal, by developing multiple Salesforce based systems. These systems allow IATA to manage their relationship with travel agents.

Improving their online presence

In addition to a new 24/7 IT support desk, IATA entrusted Merkle with the redesign of their new corporate website in their ongoing efforts to improve their wider service, to incorporate responsive design, fresh branding and align with business growth.

The result: Increasing efficiencies through digital transformation

Increasing efficiencies through digital transformation

Thanks to Salesforce Communities & Merkle DACH, IATA is managing relationships with agency partners in a whole new way. Increasing internal efficiency, improving customer journey and reducing the risk on Agent Credit Management.

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Get in touch with us

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany