The newly developed data lake bundles company-wide data centrally and enables extensive analyses.
Data-driven and real-time decisions are becoming increasingly important when it comes to using communications budgets efficiently. Due to increasing digitalization, the number of data and sources is growing - keeping an eye on all of them at the same time is becoming more and more complex. In addition, a strong distribution and decentralization of data, as well as data duplications and diversity of data structures make a comprehensive view difficult. As a result, evaluations become costly, complex, erroneous, incomplete, and inefficient.
The goal was therefore to create a central data platform in which all communication information is globally converged, cleansed, merged, and normalized. Reliable, reconciled, cleansed and available data should make corporate communications more efficient and decisioning more data-based.
For the development of the Data Hub, no standard solution was used but a Data Pool Solution specifically tailored to the customer's requirements was developed. In this way, it is possible to react quickly to the special requirements of many sources and to better meet the needs of the global group.
Data-driven communication in a new way: The Data Hub creates the basis for processing large volumes of data - and for using machine learning and artificial intelligence. Each data source only needs to be connected once. Data evaluation is more efficient and faster. Thanks to data-based decisions, there is efficiency potential for communication as well as for the associated budgets.