Creative lead agency for Generali Austria
Generali Austria is the third-largest insurance group in the country. It offers a wide-ranging spectrum of insurance and pension products as well as assistance and financial services.
Merkle is the national partner for creative consulting and implementation of the international repositioning on a local level, staged with the new communication campaign #REDITUDE. This includes annual management of image and product advertising - classic and online - as well as always-on communication.
Generali's claim is to be a lifelong partner to its customers, to think and live insurance in a new way, and to make this the focus of its communication.
Together with the customer, we designed and created authentic, emotional storytelling by integrating regional factors such as employees, initiatives, services, and products. Starting with the new claim "We're all about You" to the promotion of local sustainability initiatives of Generali Austria.
Merkle and Generali Austria are united by a strategic, long-standing cooperation as well as ongoing creative communication campaigns since 2020 on almost all communication channels.
The full-service needs of Generali Austria are also supported and covered by our international network.