Generali Austria: Creative Full Service

Creative lead agency for Generali Austria

Generali ist ein Kunde von Merkle

At a glance

  1. 01The challengeTranscreation and regionalization of the international creative campaign #REDITUDE for Austria
  2. 02Our approachAuthentic, emotional storytelling by integrating regional factors such as employees, initiatives, services, and products.
  3. 03The result Strategic and long-standing collaboration with ongoing creative communication campaigns
  • Sector

    • Insurance
  • Disciplines

    • Strategy & Consulting
    • Campaign Development
    • Creative Consulting
    • Campaign implementation
  • Year

    • since 2020
  • Tech Stack

    • Adobe Creative Suite
  • Services

    • Fullservice
    • Campaign Development
    • Strategic Brand Management
    • Creative Lead Agency
    • Digital Experiences
    • Digital Strategy

The challenge

Generali Austria is the third-largest insurance group in the country. It offers a wide-ranging spectrum of insurance and pension products as well as assistance and financial services.

Merkle is the national partner for creative consulting and implementation of the international repositioning on a local level, staged with the new communication campaign #REDITUDE. This includes annual management of image and product advertising - classic and online - as well as always-on communication.


Our approach

Generali's claim is to be a lifelong partner to its customers, to think and live insurance in a new way, and to make this the focus of its communication.

Together with the customer, we designed and created authentic, emotional storytelling by integrating regional factors such as employees, initiatives, services, and products. Starting with the new claim "We're all about You" to the promotion of local sustainability initiatives of Generali Austria.

The result

Strategic and long-standing cooperation

Merkle and Generali Austria are united by a strategic, long-standing cooperation as well as ongoing creative communication campaigns since 2020 on almost all communication channels.

The full-service needs of Generali Austria are also supported and covered by our international network.

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More success stories

You want a creative and experienced full-service agency? We are your partner on this journey.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany