Combining premium Vodka with relevant messages

EFFEN Vodka is a premium brand of Beam Suntory, the world's third largest spirits producer. As a global market leader, Beam Suntory connects diverse people and promotes an inclusive culture. EFFEN Vodka is particularly committed to equality. In doing so, the brand relies on its core values: acceptance and creativity.Â
EFFEN invites connaisseurs to celebrate life with its exclusive vodka. ​By addressing socially relevant content, EFFEN gives its community and selected brand ambassadors an opportunity and platform to spread their voices.​ In addition, the company stands for diversity and individuality at the same time. To spread this message, EFFEN Vodka needs a strong social media strategy. This should increase awareness and engagement.Â
Just the right job for Merkle!