Suva: Digital journey through 100 years of history

Merkle creates an interactive and emotional experience for Swiss insurance company

At a glance

  1. 01The challengeCreating a digital experience along the history.
  2. 02Our approachIterative approach and continuous exchange
  3. 03The resultA digital and interactive journey
SUVACreated with Sketch.
  • Sector

    • Insurance
  • Disciplines

    • Strategy & Consulting
    • Conception
    • User Experience & Design
    • Content: Creation / Migration
    • Technical implementation
  • Year

    • 2018
  • Tech Stack

    • Sitecore
    • Frontend
  • Services

    • Experience Platforms
    • Digital Strategy

The challenge

Suva’s business has been based on trust and tradition for 100 years. The Swiss insurance company likes to celebrate this anniversary and generate appropriate attention for it.

Together with Suva we face the challenge of creating a digital experience along the history. We support our customer from the conception and content creation to the technical implementation.

Very important for the implementation is the realistic and web-optimized presentation of the facts – the user always in focus.

Our approach

We decide on an iterative approach and rely on the continuous exchange of all project participants. Together with a historian and an archivist, we select the most important topics and set specific priorities. We divide the history into twelve story pages according to temporal and thematic dimensions. We make the preparation particularly efficient through working parallel on several stories and close cooperation with the historian in terms of content. The stories are rounded off by further pages created by Suva, which provide in-depth information on the events.

With a custom frontend we implement the project independently of the customer’s technology to focus on the content.

Suva now accompanies users on a digital and interactive journey through their centennial history.

Emotionality and authentic presentation.

The story pages convince through their emotionality and the authentic presentation of the events. The extensive use of images and quotations give the facts a personal touch.
Suva Tablet view

Discover the history of Suva intuitively.

Interactive elements such as sound and animation effects as well as graphics allow users to immerse themselves in the history of Suva. The large-scale design makes it possible to discover the different stories with customized information and materials intuitively.
SUVA - Mobile view Wahrzeichen der Stadt

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Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany