Sunrise – Website Relaunch

More service and shorter ways for users

At a glance

  1. 01The challengeAn innovative web presence and the expansion of e-commerce
  2. 02Our approachMulti channel solution
  3. 03The resultThe new online presence gives Sunrise customers an integrated customer experience
SUNRISECreated with Sketch.
  • Sector

    • Telecommunication
  • Disciplines

    • Strategy & Consulting
    • Technical implementation
  • Year

    • 2016
  • Tech Stack

    • Adobe Experience Manager (AEM)
    • SAP Hybris
  • Services

    • Fullservice
    • Experience Platforms

The challenge

Sunrise, the largest private telecommunications company in Switzerland, has taken the initiative to be prepared for the current challenges of the market and those to come. Their goal is an innovative web presence and the expansion of their e-commerce and online support.

A close, agile and pragmatic collaboration of all team members of all partners shall be the key to success for the relaunch.

Merkle as full-service partner is responsible for the whole specification and implementation of the platform based on Adobe Experience Manager and SAP Hybris. In the future Merkle assumes the development of the platform for Sunrise.

Our approach

  • A consequent best of breed approach

  • Multi channel solution based on Adobe Experience Manager and SAP Hybris

  • Connecting the frontend with several peripheral systems for a seamless user experience

  • The search technology Lucene & Solr delivers search results concerning product information, content pages and services

  • Project management does not follow standardized methods but uses classical and agile methods, i.e. Kanban for the implementation management

  • A particular challenge is the heterogene project setup with many partners, dependencies on further digitalization projects and a a project duration of only 15 months.

  • Interdisciplinary collaboration of project teams from Zurich, St. Gallen and Belgrade.

  • Concept, design and frontend are provided by Hinderling Volkart.

The new online presence gives Sunrise customers an integrated customer experience.

Current and consistent data.

Also Sunrise employees benefit from the new platform because content and features can be created and managed easily. Above that, the large scale integration provides current and consistent data on all channels. Thus, Sunrise customers can order Sunrise products and service around the clock, configure and monitor them.
Sunrise - Mobile Ansicht der Website

A basis for a successful digital transformation.

Besides being responsible for the technical architecture, the professional and technical specification of the platform, we also support Sunrise by introducing further tools from the Adobe Marketing Cloud. By providing support throughout the whole digitizing process we established a basis together with Sunrise for a successful digital transformation.

More success stories.

Neugierig geworden? Wir setzen auch Ihr Digitalprojekt erfolgreich um.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany