From booking tickets to seeing the movie: new website makes visit to Pathé cinemas a memorable experience
As the biggest cinema chain in Switzerland, Pathé Suisse attracts 3.5 million visitors every year in eight multiplex cinemas. For the cinema operator it is certain that with a modern and optimized website not only movie screenings but also online research, booking and coordination of cinema visits should be a unique experience.
In the long-term, Pathé wants to establish its website as the main sales channel for movie tickets as well as earn its customer’s loyalty. For the relaunch, the company counts on Merkle as its full service partner.