New online experience for the holiday region Graub√ľnden

Flexible rollout with a uniform appearance for seven resorts

At a glance

  1. 01The challenge Attract new visitors
  2. 02Our approachMaintain the visibility
  3. 03The resultUniform impression of the kind of holiday experience
GRAUBÜNDENFERIENCreated with Sketch.
  • Sector

    • Tourism
  • Disciplines

    • Concept
    • User Experience & Design
    • Technical implementation
    • SEO
    • Content Support
  • Year

    • 2017
  • Tech Stack

    • Drupal
  • Services

    • Digital Marketing
    • Experience Platforms

The challenge

Graub√ľnden Ferien (GRF) is Graub√ľnden‚Äôs tourism marketing organisation. In close cooperation with tourism partners within the canton, GRF seeks to attract new visitors and to make the holiday and leisure activities even more appealing in the area.

After the website was successfully relaunched in 2016, the websites of the regional tourism organisations are to be uniformly designed as well.

Our approach

Based on the huge success of the platform and the multi-site capability of Drupal, we have chosen this as the basis for seven resorts. All the modules developed for the resorts are available on one technical platform. Together with Merkle, Graub√ľnden Ferien acts as central coordinator and partner, advising and supporting the holiday resorts.

In addition to the technical implementation, Merkle also advises one of the resorts in the area of SEO and Content to ensure that, after the relaunch, the visibility of the websites is maintained and even raised in the long term.

Visitors to this popular holiday resort gain a uniform impression of the kind of holiday experience they would have in Graub√ľnden.

Tourist organisations benefit from a number of advantages.

All offers and information on the uniformly designed web pages provided under the umbrella brand GRF. The expandable solution can be used in future for further partners and joint ventures. New developments of functions are made accessible to all partners and the costs are shared.
Graub√ľnden Ferien: Tablet Ansicht von Hotels

Very efficient launch of destinations.

The technical basis of enables a very efficient launch of destinations due to the range of modules and functions available.
Graub√ľnden Ferien - Website Ansicht "Bergurlaub der zu ihnen passt."

More success stories.

Curious? We also successfully implement your digital project.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany