Exclusive digital brand experience for Bucherer

Merkle creates a unique and exquisite website for the jeweller which combines online shopping with high-quality content

Exklusives Produkterlebnis im Online Shop von Bucherer

At a glance

  1. 01The challengeFully digitalized sales strategy
  2. 02Our approachA seamless linkage between content and commerce
  3. 03The resultA luxurious world of experience in a noble appearance
BUCHERERCreated with Sketch.
  • Sector

    • Retail & consumer goods
  • Disciplines

    • Conception
    • User Experience & Design
    • Content: Creation / Migration
    • Technical implementation
    • Operations
    • SEO
    • Project management (agile workflow)
  • Year

    • 2018/2019
  • Tech Stack

    • Sitecore Experience Manager
    • Sitecore Experience Platform
    • Sitecore Experience Commerce
    • Sitecore Experience Database
    • Sitecore Experience Accelerator
    • Sitecore Email Experience Manager
  • Services

    • Commerce
    • Experience Platforms
    • Full service
Edles Design und höchste Ästhetik im Online Shop von Bucherer

The challenge

Aesthetics, tradition and precision: these are the values Bucherer has represented since 1888. Meanwhile the Swiss family business has become the world’s second largest luxury retailer. Thus, the demands of Bucherer’s customers has also changed: digital touch points, high-quality content and personalized shopping experiences are important elements of a convincing customer journey in the digital age. To push their own digital transformation, the Swiss traditional company needs a fully digitalized sales strategy.

Our approach.

Agile approach.

To be able to respond quickly to changing requirements, we decide for an agile approach.
Ausschnitt einer exklusive Uhr im Bucherer Online Shop


Combining content and commerce in a perfect way? This is no problem with Sitecore Experience Commerce.


No matter if you are looking for craftsmanship, history or highlights for city trips: high-quality content is the focus of Bucherer’s communication strategy.
Ausschnitt einer exklusive Uhr im Bucherer Online Shop


Aesthetics and style play an important role with Bucherer, as well as for the design of the website.
Ausschnitt einer exklusive Uhr im Bucherer Online Shop
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Unique website for exquisite watches and jewelry as well as excellent service.

Brand values become digitally palpable.

Bucherer’s brilliant pieces of jewelry need an appropriate stage, which digitally mirrors their tradition, precision and aesthetics. When visiting the website the user dives deep into Bucherer’s world of experience: high-resolution images show gems, pearls and metals at their most beautiful side. Videos show the craftsmanship of watchmakers in an impressive and perceptible way and the founding fathers of the traditional company present themselves in a high-class look. The content responds to the user’s scrolling and thus supports his/ her interaction with the multimedia content.
Mobile Ansicht im exklusiven Online Shop von Bucherer

Technical pioneer with Sitecore Experience Commerce.

Bucherer decided to apply Sitecore Experience Commerce and combine e-commerce with impressive content marketing. The user discovers a personalized customer experience which connects the digital world with real experiences: due to click-to-collect functionality and a shop locator Bucherer is able to stay in contact with its customers even when they are offline. This project enables the jeweler to become a digital pioneer in the luxury-watch segment: Bucherer’s new website is one of the first websites world wide which is based on Sitecore Experience Commerce.
Ăśbersicht zu exklusiven Produkten im Online Shop von Bucherer

Inspiration and exclusive content.

What do exclusive guides for city-trips, exciting insights into the craftsmanship of watchmakers, and advisors for purchasing gems have in common? They offer users inspiration and information. High-quality content thus is of major importance for our approach. It presents the company’s expertise in the fields of jewelry, watches and luxury in an illustrative fashion. Above that interviews and portraits show the people behind the scenes of the jeweler.

Success made measurable

Reference period: 12/10/18 to 03/10/19 in the present Bucherer Online Shop vs. the same period of the previous year in the previous Online Shop, Traffic of the christmas season is included in each case.

  • more contact requests

  • more users

  • more transactions

Sitecore Experience Award 2019 for Merkle and Bucherer.
We are delighted that the experience platform was awarded with the Sitecore Experience Award 2019 in the category "Best Commerce Experience". In addition, we were voted "Ultimate Experience" Award Winner by the jury – the highest award for a Sitecore project.
Sitecore Experience Award 2019 Badge
Heinz KrienbĂĽhl, Head Ecommerce, Bucherer
“With Merkle we have found a partner who understands our challenges and transforms them with and for us into excellent digital solutions. We successfully managed to make the brand experience palpable beyond all channels.”
Zitat von Heinz KrienbĂĽhl, Head Ecommerce bei Bucherer

More success stories.

Merkle makes you a digital winner too.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany