Biovotion – Implementation of salesforce as new CRM-system

Start-up for medical technology is set up for the future with flexible solution

At a glance

  1. 01The challengeAn efficient costumer relationship management system (CRM)
  2. 02Our approachWe implement Salesforce as the new CRM system
  3. 03The resultWith Salesforce as the new CRM-Sytem, Biovition is well positioned for years to come
BIOVOTIONCreated with Sketch.
  • Sector

    • Medical Technology
  • Disciplines

    • Strategy & Consulting
    • Concept
    • User Experience & Design
    • Technical implementation
  • Year

    • 2017
  • Tech Stack

    • Salesforce
  • Services

    • CRM & Customer Loyalty
    • Digital Strategy

The challenge

Biovotion is a fast growing start-up company from the medical device sector. The wearable solution developed for fitness and health analyses will soon be introduced on the market.

To record all activities with potential and existing costumers the company requires in as little time as possible an efficient costumer relationship management system (CRM), whose functionalities go beyond the mere management of costumer data.

Our approach

Following extensive consultation we implement Salesforce as the new CRM system:

  • Advantages: as cloud system it stands out in terms of its fast “up & running” and allows simple, individual adjustments as well as the handling of complex application scenarios
  • Realization of a first prototype in only one day: implementation on the basis of the defined costumer requirements in regards to the data model
  • Refinement of the prototype and joint realization with the client
  • Supplementing the custom data model with further applications such as the integration of the e-mail marketing tool Mailchimp 

With Salesforce as the new CRM-Sytem, Biovition is well positioned for years to come.

Structured administration of costumer activities.

The new tool meets the current requirements in regard to the structured administration of its costumer’s activities and allows further developments toward standardization and automation. In a short amount of time and with the efficient implementation on a cooperative basis, Biovotion receives a high performance product, which can be adapted independently.
Biovotion - Ansicht CRM System

More success stories.

Curious? We also successfully implement your digital project.

Your contacts at Merkle: Tobias Hollritt for Switzerland, David Haunold for Austria and Benjamin Quitter for Germany