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Media - Sr. Associate - Omnichannel (Ref. Code. IDC 2021)

Location: Pune, MH.
Company Description:

Merkle-Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more – all developed in-house. We are currently a 750+ people team, and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.

Job Description:

Role :

  • Setup, monitor, and manage paid media ad campaigns across multiple platforms this includes, but is not limited to Google, Facebook/Instagram, LinkedIn etc.
  • Manage budgets, performance, and optimizations, ensuring campaign performance meets and exceeds client’s goals.
  • Troubleshoot campaign issues relating to process, delivery, quality, and more.
  • Utilize ad platforms, reporting platforms, analytics platforms, and Vendor/partner reporting solutions to analyze and report on campaign performance.
  • Craft recommendations for internal teams, Sales teams, and clients that highlight future growth and development opportunities.
  • Provide feedback and recommendations at all stages of the account/campaign lifecycle, highlighting strategies and best practices that can help meet client goals more effectively and efficiently.

 

    Qualifications:

    Skills Required:

    • Experience managing campaigns across multiple digital advertising channels
    • Knowledge of basic media concepts, including key terminology and media math fundamentals
    • Actively seeks out opportunities to learn new skills and develop their overall understanding of the paid media and analytics
    • Strong written and verbal communication skills
    • Excellent research and analytical skills
    • Understanding of digital advertising platforms including Google Ads, Microsoft Advertising, paid social, and RTB platforms
    • Working knowledge of Google Analytics, and Google Tag Manager
    • Experience or Bachelor's Degree in the area of practice or related fields

    Preferable - 

    Display, Campaign Manager 360 (Double click manager), Social

     

    Additional Information:

    More Information:

    Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

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    Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.