Media - Sr. Associate - Omnichannel (Ref. Code. IDC 2021)
Merkle-Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more – all developed in-house. We are currently a 750+ people team, and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.
- Setup, monitor, and manage paid media ad campaigns across multiple platforms this includes, but is not limited to Google, Facebook/Instagram, LinkedIn etc.
- Manage budgets, performance, and optimizations, ensuring campaign performance meets and exceeds client’s goals.
- Troubleshoot campaign issues relating to process, delivery, quality, and more.
- Utilize ad platforms, reporting platforms, analytics platforms, and Vendor/partner reporting solutions to analyze and report on campaign performance.
- Craft recommendations for internal teams, Sales teams, and clients that highlight future growth and development opportunities.
- Provide feedback and recommendations at all stages of the account/campaign lifecycle, highlighting strategies and best practices that can help meet client goals more effectively and efficiently.
- Experience managing campaigns across multiple digital advertising channels
- Knowledge of basic media concepts, including key terminology and media math fundamentals
- Actively seeks out opportunities to learn new skills and develop their overall understanding of the paid media and analytics
- Strong written and verbal communication skills
- Excellent research and analytical skills
- Understanding of digital advertising platforms including Google Ads, Microsoft Advertising, paid social, and RTB platforms
- Working knowledge of Google Analytics, and Google Tag Manager
- Experience or Bachelor's Degree in the area of practice or related fields
Display, Campaign Manager 360 (Double click manager), Social