Media Data Analyst
Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organisations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.
Merkle Sokrati seeks to hire a Media Data Analyst who will work on innovative problem statements, with data platforms like Google Ads, BigQuery, DV360, Campaign Manager, Facebook, etc. and in house data sources.
As Media Data Analyst you will work closely with clients and marketing teams to understand their business needs and supporting them to improve their analytics strategy, you’ll use web analytics data, media data and an in-depth knowledge of Merkle capabilities to identify efficiencies and untapped growth opportunities.
Your role will involve designing and deploying mapped data sets across a client’s marketing channels, analysing and generating insights from their data, and driving positive change across their business. We use a variety of tools to facilitate this, including Google Big Query, Google Marketing Platform, Facebook, Adobe alongside our own proprietary tools.
Above all, you will seek to understand how prospective customers engage with marketing and use these insights to help optimise the media they invest in and align their cross-channel strategy.
Our Media Data Analysts work across a spectrum of different tasks within the business be it modelling data, analysing it, manipulating, interpreting, or looking for insights within it to impact marketing campaigns.
Life as a Media Data Analyst at Merkle Sokrati:
You could be involved in any of the below:
Analysing media data to build data-driven attribution models to support marketing decisions and budget allocation.
Creation and activation of audiences, using a combination of client’s 1st and 3rd party data
Development of data strategies to enable cross-platform analysis and measurement.
Building/maintaining marketing mixed models and using these to forecast & optimize marketing performance
Gather, understand and document detailed business requirements using appropriate tools and techniques
Liaise with the stakeholders to fully understand data content
Identify, evaluate and implement external services and tools to support data validation and cleansing
Leading small teams of analysts on client projects with responsibility for driving the analytics roadmap
As you grow into your role, we will look to you to drive our best practices and processes in your area of expertise. Innovation is the lifeblood of our company: we’re always open to individuals pursuing their interests to create a new, valuable offerings for our clients.
Career progression is huge to us here at Merkle Sokrati and we’re keen to nurture and develop our in-house talent, thereby offering the successful candidate a fulfilling and long-lasting career.
What we are looking for –
Someone who is inquisitive and has great problem-solving skills.
1-2 years of core analytics experience and strong knowledge in at least one the following – python, R, SQL
Graduation in some quantitative discipline
Experience working on marketing data is plus
You believe in analysis outputs more than tools being used
The ability to engage clients, instigate and monitor change management within the organisation as needed
Experience working with clients/cross functional teams
Excellent verbal and written communication skills
Excellent attention to detail
A desire for continuous knowledge improvement
What’s on Offer –
An opportunity to work with one of India’s most promising companies in a genuine growth hacking role
Unparalleled learning opportunities in the company of ridiculously smart folks with very high levels of expertise in their respective functions
Fantastically transparent, vibrant and positive work culture
Feel like a good fit? We would love to have a chat with you!
At Merkle Sokrati, we don't insist on any paid certification as a part of the hiring process.
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.