Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced that vice president of strategy Amy Bobrick has been appointed to the Association of National Advertisers (ANA) Nonprofit Federation Advisory Council and the Direct Marketing Fundraisers Association (DMFA) Board of Directors.
As a member of these entities, Bobrick convenes with other business and nonprofit leaders to advance innovation and thought leadership in the fundraising industry. At ANA NF, she joins a council of strategic advisors to advocate key policy issues impacting the nonprofit sector. In addition to her role as a DMFA Director, Bobrick serves on the board’s Programming and Education Committee and Mid-Level Benchmarking Committee, where she is integral to developing and promoting educational programming for fundraising professionals.
Bobrick’s track record of fundraising strategy success positioned her as a highly competitive candidate for leadership positions at both organizations. At Merkle RMG, she leads the development of data-driven solutions to help nonprofits increase donor retention and improve the donor experience. Bobrick gained industry-wide attention for originating the 2020 COVID Impact Report, an in-depth data analysis of COVID-19’s impact on direct mail fundraising in 2020. This soon emerged as a trusted resource among industry analysts, establishing Bobrick as an expert and innovator in nonprofit fundraising.
“Amy’s nomination by these two esteemed organizations is a testament to the impact she’s making in our industry,” said Kent Grove, president of Merkle RMG. “Historically, donation processors have been underrepresented at this level of industry leadership. Now, because of Amy’s thought leadership, a donation processor has a seat at the table when it comes to shaping the direction of the fundraising sector. Amy brings a fresh perspective and innovative mindset that stand to benefit our industry.”
Grove added, “This moment is meaningful at the company level as well, because it signifies the growth of Merkle RMG from a tactical mail processor to a strategic partner with our clients.”
Before joining ANA NF’s advisory council, Bobrick served for two years on the association’s conference planning committee, and as a co-chair for the last year. She was instrumental to organizing one of the industry’s most highly attended annual events, which raised her visibility as a visionary. Bobrick will stay on as co-chair in 2022 in addition to serving on the advisory council.
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.