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Merkle | DWA Named Fastest Growing B2B Agency in B2B Marketing’s 2020 US Benchmarking Report

June 9, 2020
Columbia, MD

Merkle, a leading technology-enabled, data-driven performance marketing agency, announces that B2B Marketing’s Benchmarking Report has named Merkle | DWA to its list of the top B2B marketing agencies. The agency took the top spot on the report’s list of fastest-growing US B2B marcomms agencies. The report also ranks Merkle | DWA number 4 on the list of top US B2B marcomms agencies and number 3 on the list of top international B2B marcomms agencies.  

B2B Marketing’s 4th annual US Benchmarking Report honors organizations, large and small, whose industry presence is on the rise. The list ranks the strongest B2B marcomms agencies according to US and global gross income. Merkle | DWA’s gross income grew 48% in the US and 36% globally in the past year.

Merkle | DWA operates eleven offices around the world covering North America, EMEA, and Asia Pacific. The agency serves as the media strategy and activation arm in Merkle’s B2B group, which aims to deliver growth and innovation to brands though end-to-end B2B marketing.

In 2019, Merkle | DWA was ranked fifth in the top US B2B agencies and third in the top 15 fastest-growing US agencies. In 2018, Merkle | DWA was listed in the categories of “fastest-growing” and “top 20 US agencies.” In 2017, it was ranked a top 10 global marcomms agency and a top 20 US agency. Moreover, fellow Dentsu Aegis Network brand, gyro, a B2B agency with award-winning creative expertise and close partner of Merkle’s B2B solution, was ranked number 3 on the US list and number 2 internationally.

"To be recognized again by B2B Marketing as a leader speaks to the strength of our global team and our amazing clients," said Bob Ray, Global CEO of Merkle | DWA. "We focus on B2B with a unique global capability and work with the largest tech companies in the world. We are proud of our growth and are honored by this distinction."

Several industry accolades have been bestowed on Merkle | DWA of late. In 2019, Adweek named it to its fastest growing agencies list and the ANA recognized Merkle | DWA's work with TE Connectivity with their B2 Award. Merkle | DWA was listed among Inc 5000's fastest-growing private companies for four years in a row before being acquired by Merkle in 2017.

Diane Anderson
Word Play Incorporated


About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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