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Italy

 

 

About us

Dream. Do. Deliver.

Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years - since the start of our worldwide network - we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Dell, T-Mobile, Samsung, Kimberly-Clark, Lilly, Sanofi, NBC Universal, and many others to build and execute customer-centric business strategies. With more than 14,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.

But that’s what we do.

We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.

Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance creative and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Based in Columbia, Maryland, with more than 50 locations and more than 14,000+ employees worldwide, our EMEA headquarters sits in the heart of London with offices across the UK, Spain, DACH, Italy, Northern Europe and the UAE.

Merkle Italy is born in 2022 from the merge of already existing excellence areas of dentsu (digital, data and analytics), powered by the strength of the Merkle network.

Daniele Frattini, previously Data Strategy Director of dentsu, is leading the team as Managing Director.

Merkle Italy, who starts with 60 professionals already on board, aiming to reach the goal of one hundred employees before the end of 2023, operates with an innovative model of governance founded on a joint partnership with Communication, CRM and IT departments of the client, and aided by the massive usage of technology and automation.

Our services

Data Collection

Data Collection

Solutions to collect more and better customer and prospect data

Data Integration

Data Integration

Cloud data solutions to integrate multisource and multichannel information

Data analytics

Data Analytics

Analysis and reporting of digital assets to generate insights for business strategies and actions

Data Science

Data Science

Analytics and data ecosystem empowerment through mathematical modelling and advanced statistical techniques

Modelling & Attribution

Modelling & Attribution

Evaluation of Marketing and communication impact on performance to maximise business opportunities

Customer Analytics & Strategy

Customer Analytics & Strategy

Audience analysis to define valuable business strategies and activations

Optimisation & Personalisation

Optimisation & Personalisation

Personalized, data-driven experiences that place the user at the centre of the strategy

Customer Relationship Management

Customer Relationship Management

Attract, nurture and retain valuable audiences through all addressable channels

Technology Enablement

Technology Enablement

Define, implement and manage marketing and advertising technology platforms

About dentsu

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

Via Benigno Crespi, 23

Milan, Italy 20159

p: +390287334100