The world of retail media is changing quickly, and so are retailers’ and CPG brands’ needs. This is especially true for retail media networks (RMNs), a relatively nascent and ever-evolving space. Merkle recently repeated its 2020 retail media research to understand how attitudes toward RMNs have changed, what’s motivating brands and retailers to pursue new ecommerce solutions, and how shifts in consumer behavior are impacting the industry.
Merkle’s Janine Flaccavento, Senior Vice President of Media and New Stream Media and Megan Cameron, Vice President of New Stream Media, will discuss key findings from the research and share actionable tips for retailers and brands looking to enter the RMN space or scale their existing programs.
- The growth in non-endemic advertising opportunities
- The evolution of RMN offerings and what CPGs look for in a good partner
- The focus on first-party data and the value it adds for both RMNs and CPGs