Activating meaningful customer experiences through technology platforms means that the data foundation must be right. Join speakers from AAA Life, Merkle, and Amazon Web Services as they discuss:
AAA Life needed an integrated, closed-loop, cross-channel marketing platform to upscale its prospect acquisition, cross-sell, and customer journeys programs. Campaigns were taking longer than expected, while segmentation and targeting efforts were inefficient. In addition, measurement and reporting on campaign performance was limited and lacked consistent insights to improve performance—delaying campaigns being brought to market.
AAA Life is not alone in this journey. According to marketing leaders across the US and UK, *57% of data platforms are falling behind the maturity scale making it nearly impossible for organizations to meet the demands of today’s customers—and to receive a meaningful and consistent experience across each interaction with your brand.
VP, Direct Marketing, AAA Life
Director of Analytics and Data Management, AAA Life Insurance
VP, Marketing Technology, Delivery Lead Insurance, Merkle
Solutions Architect, AWS