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B2B International Appoints New London Managing Director, Tom Percival

October 19, 2021
London, UK

Merkle (www.merkle.com), a data driven, tech enabled, customer experience management (CXM) company and part of dentsu, has announced that Tom Percival has been appointed to the newly created role of managing director of B2B International (B2BI) in London.

B2BI, the leading global B2B market research company and part of Merkle B2B, is expanding its team in the UK capital to support it’s growth ambitions in both the UK and across the globe. As part of this expansion, they have promoted previous research director, Tom Percival, to the role of managing director in London. In his new role, Percival will be responsible for fronting the growth in London and the wider UK market alongside the leadership team, as well as leading the expanding B2B International research team in London.

Percival brings with him a wealth of experience having held the role of research director in London for four years, leading a number of key client accounts. He has worked with some of the largest B2B brands in the world including Cisco, Sodexo, JLL, Ericsson and Canon. His market research experience is wide ranging but specialises in buyer journey, persona, and value proposition research. He has worked for some of the biggest names in the B2B sector across multiple different industry verticals some which include financial services, real estate and tech. Percival also worked in Hong Kong in various market research and consultancy positions, dedicating his time to creating these superior experiences for his global clients through tailored research programs.

Matthew Harrison, CEO of B2B International, said: “London is a key hub for us, serving clients across the South of England and mainland Europe with tailored B2B market insights and – alongside our Merkle B2B colleagues – end-to-end B2B marketing solutions. We are delighted that Tom taken up this role as he has been instrumental in our growth and brings a wealth of experience with him.”

Percival commented; “I am thrilled to take this opportunity to lead and grow the B2B International office in London. London is the global HQ for our parent company dentsu, so I look forward to forging closer connections with our dentsu colleagues and the wider team at Merkle B2B, to fundamentally help our clients create the ultimate B2B experience.”

Read about the work he and his team undertook for Sodexo just last year – view case study. And to learn more about B2B International, please visit https://www.b2binternational.com/.


About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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