Key Takeaways

• Learn about the trends identified in The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021
• Understand how to evolve your data, analytics, and technology practices to deliver privacy-safe and real-time CX
• Learn how to embed data ethics and diversity, equity, and inclusion across your targeting and segmentation practices

Detailed Overview

Having the ability to move quickly to meet consumer demands — in a real-time and privacy-safe way — is a matter of survival. And finding the right customer experience (CX) partner can be the difference between making a bad investment and properly transforming your business to meet the needs of today’s customers.

Join guest speaker Fatemeh Khatibloo, VP & Principal Analyst at Forrester—and co-author of The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021—and Matt Naeger, Chief Strategy Officer, Americas, at Merkle for this webinar.