Key Takeaways

• The most critical areas in which COVID has impacted consumer demands
• How consumer expectations of rewards and loyalty programs have changed
• How to create enduring marketing approaches to avoid being left behind

Detailed Overview

How has consumer behavior changed? And what are the new expectations that brands must navigate amid cultural shifts and within a pandemic-related landscape?

AARP and Merkle have partnered to identify research-backed strategies to help brands stand out in a crowded and chaotic market. With future-proof and re-emergence marketing approaches, you’ll hear from AARP about how to navigate changes in rewards and loyalty initiatives during the impacts of this year’s events. We’ll also review key findings from Merkle’s COVID-19 Loyalty Barometer refresh, digging into shifts in engagement, reward relevance, and personalization.