How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences

Original Presentation Date Jun 17, 2020

How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences

Original Presentation Date Jun 17, 2020

How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences

Original Presentation Date Jun 17, 2020

How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences

Original Presentation Date Jun 17, 2020

How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences

Original Presentation Date Jun 17, 2020

How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences

Original Presentation Date Jun 17, 2020

How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences

Original Presentation Date Jun 17, 2020

Key Takeaways

Detailed Overview

You want to deliver personal experiences, but you might be stuck at home waiting to get things right. Grab a coffee or lunch, and join us as we show you how to get your tech in order, gain an understanding of what data makes the world go around (and what is available to define your audiences), how to dream up experiences in this new normal and finally how to test out what’s next. These six short sessions will give you the insights you need to take your customer experience to the next level!

“Not knowing” can be more valuable than one might think. In Part 6 of this webinar series, we will discuss how we use Adobe tools, a customer centric mindset and research to develop personal experiences.

Our presenters

Evan Nicholson

VP, Growth Architect, Merkle

Jennifer Wolf

Director of DX Research and Brand Strategy

You might also be interested in:

Blog

Beyond the Hype Understanding Headless CMS Architecture

When the time comes to choose a content management system (CMS) architecture, building a scalable, functional, and cost-efficient application depends on making the right choice. In the last several years, a new option has emerged and changed the way we think about content: headless CMS. Let’s explore a bit about it and find out how it works, why it’s different, and why this is the future of content management.
Do More With Less: Using Total Search to Drive Efficiencies and Improve Customer Experience
Guided Selling: The Key to Activating a Personal Ecommerce Experience

Guided selling is a process that involves asking customers a series of questions to determine their needs, preferences, and budget. It's a powerful tool all brands should consider.
Merkle Joins the zeroheight Agency Partner Program
Boosting Commerce & Customer Journeys with Adobe

This second playbook in our series on Personalization at Scale provides an actionable roadmap to moving beyond purely transactional ecommerce to a holistic, experiential approach.
Don’t Know What’s Coming Next? Good: How The Rules of Improv Comedy Will Make Your Creative Life Better

So, how do we – creative people I mean – keep on coming up with ideas day in and day out? It’s not magic, it’s not some secret instruction book we’ve all read, and it’s not divine intervention. Coming up with ideas is work. But it’s work we can ALL learn how to do if we are willing to better listen to ourselves and our creative partners.
Infographic : Solving the CX Disconnect

Introducing the Merkle Connected CX Cloud. There’s a large gap between the high marks brands give their customer experiences and the low grades they get from consumers. Behind this disconnect are critical roadblocks to unlocking customer data for better personalization. This infographic helps CX leaders understand how these challenges are impacting business outcomes, and what steps they can take to overcome them. By gaining command of your customer data with the Merkle Connected CX Cloud, you can start delivering the experiences your customers are asking for.
Set Your Path to More Connected Customer Experiences
Ebook

The Path to B2B Commerce Success

10 commerce trends driving the industryRetail was already moving away from the pre-pandemic times of brick-and-mortar stores and a disconnect between in-store and online experiences. Today, those shifts are in overdrive, pushing an emerging renaissance of new-store concepts in the form of DTC outlets, hubs for click-and-collect, and dark stores to help fuel the boom of ecommerce.As we move closer to a post-pandemic world, we have highlighted 10 trends that are driving retail’s next era.
The New Face of Retail

10 commerce trends driving the industryRetail was already moving away from the pre-pandemic times of brick-and-mortar stores and a disconnect between in-store and online experiences. Today, those shifts are in overdrive, pushing an emerging renaissance of new-store concepts in the form of DTC outlets, hubs for click-and-collect, and dark stores to help fuel the boom of ecommerce.As we move closer to a post-pandemic world, we have highlighted 10 trends that are driving retail’s next era.