Superpowers 2.0: The Industry Series
Creating Meaningful B2B Brand Experiences Across Industries
How can your organization become a forward-thinking industry leader in its sector?
In this on demand guide, you will learn how to add meaningful value to your organization with the newly important ingredients for brand experience in your sector based on our latest Superpowers research. Companies that implement these new ingredients are 80% more likely to see increased spend from their customers in future.
About the research:
Merkle B2B and B2B International interviewed over 3,500 buyers of products and services across more than 6,000 B2B brand experiences to rate their CX performance over the past 12 months. Our analysis focuses on the ingredients that make-or-break superior customer experiences year on year.